Wednesday, December 28, 2011

Offensive advertising?


I was horrified today when I checked my email and saw the latest ad from Spirit Airlines.

The "busty" advertisement is outrageously offensive to women. The "double d" slogan is an extreme stretch to find some way to incorporate breasts into the company's advertising. It's sad Spirit has been forced to use sexual images of women to sell its services and can't stand on its reputation, treatment of customers and overall experience.

The subject of the email teased readers with "Check out our Double D's." Sounds quite similar to a slogan an adult entertainment company might use.

Worst of all, this ad commits one of the most common and repulsive parts of sexual advertising, not showing the model's face. Why isn't it shown? It's because the company could care less about anything above her neck, including her brain. This model's breasts were used as objects, trying to disconnect them from any uncomfortable feelings that could arise from associating them with a person with thoughts and feelings. It makes it easier for the ad to be digested, but actually adds to one of society's problems, the sexualization of women.

The ad also continues to send women and young girls the message that they have to have large breasts to be appealing. Who in the Spirit Airlines advertising department thought this ad campaign was acceptable?

Spirit may support it's double d promotion, but it's definitely disgusting.

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